Type to search. Use arrow keys to navigate results. Press enter to view all results.
Effective Date: 01/01/2026
Forward Footwear and Fitness ("FWD", "we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your information when you interact with our website, services, retail locations, marketing campaigns, and communications.
We respect your privacy and take great care to safeguard any information in our possession. Your preferences regarding the use of your information are our highest priority. We do not sell, rent, or trade personal information to third parties.
To provide a high-performance experience, we collect the following types of information:
Personal Information: Name, email address, phone number, mailing address, and purchase history.
Fitness & Fit Data: Appointment details, gait analysis, and fitting data to ensure the best product recommendations.
Payment Information: Processed securely through industry-standard third-party providers; we do not store full credit card numbers on our servers.
Automatically Collected Information: IP address, device type, browser type, pages visited, and referral sources.
Marketing & Engagement Data: SMS opt-in status, email subscription preferences, and loyalty program participation.
We utilize collected information to drive results and improve your experience:
Processing transactions and fulfilling orders.
Scheduling and managing fitness appointments or fittings.
Sending newsletters, store updates, and promotional offers.
Delivering SMS notifications for those who have opted in.
Analyzing website performance to optimize the user journey.
Complying with legal and regulatory requirements.
By providing your phone number and opting in, you consent to receive SMS messages from Forward Footwear and Fitness.
Message types may include:
Store updates and event announcements.
Educational fitness and training tips.
Loyalty program updates and exclusive promotions.
SMS Compliance:
Message frequency varies based on engagement.
Message and data rates may apply.
Opt-out: You may opt out at any time by replying STOP.
Help: Reply HELP for more information.
We only contact users who have explicitly opted in; we do not send unsolicited messages.
We use cookies and similar technologies to improve functionality, analyze traffic, and personalize marketing content. These may be used by FWD and trusted third-party services (e.g., Google Analytics, CRM systems). You can manage or disable cookies through your browser settings.
We implement industry-standard security measures, including:
Encrypted data transmission (SSL/TLS).
Secure, restricted internal access to customer data.
Partnerships with PCI-compliant payment processors. While no system is 100% secure, we take every reasonable step to protect your data from unauthorized access.
You have the right to access, correct, or request the deletion of your personal data. You may also withdraw consent for marketing communications at any time. To exercise these rights, please contact us at: TheTeam@ForwardFootwearAndFitness.com.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
Information sharing to subcontractors that provide support services — such as customer service, messaging platforms, CRM systems, and technical service providers — is permitted strictly for the purpose of operating our services and communications.
All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties under any circumstances.
We use trusted third-party platforms for payment processing, email/SMS delivery, and analytics. These providers are contractually obligated to protect your data and are prohibited from using it for any unauthorized purpose.
We may update this Privacy Policy periodically to reflect changes in our practices. Updates will be posted here with a revised effective date.
For questions regarding this policy or your data, please contact: Forward Footwear and Fitness
Physical Address: 2837 N Power Rd, Unit 110 Mesa, AZ 85215
Contact Email: TheTeam@ForwardFootwearAndFitness.com
View Our Terms of Service To understand the rules and regulations governing the use of our website and services, please [Click Here to View Our Terms of Service].