WHERE ARIZONA RUNS, WALKS, & THRIVES

The Fitting Process at Forward

Why Three Unique Fits?

At Forward Footwear and Fitness in Mesa, AZ, we know every step tells a story. Unlike most footwear stores that offer a one-size-fits-all approach—or no fitting process at all—we celebrate that no two customers, or feet, are alike. Your age, health history, foot shape, and daily activities make you unique. That’s why we’ve crafted three distinct fitting processes—Run Fit, Walk Fit, and Life Fit—based on decades of expertise and feedback from our community. Whether you’re an athlete, an everyday mover, or a seasoned soul, we’ve got you covered.

The Run Fit: Built for Performance

You’re the runner, the CrossFitter, the gym enthusiast pushing your limits daily. You demand gear that matches your drive, optimizing every stride toward your personal best. Our Run Fit process is designed for you. We analyze your foot in motion—angles, pressure points, and gait—to ensure your footwear fuels your performance. With clear, cutting-edge metrics, we help you find shoes that power your endorphins and propel you to new heights.

The Walk Fit: Made for Movers

You’re the heartbeat of Mesa—the nurse logging long shifts, the parent chasing kids, or the professional hitting daily step goals. You’re on your feet, moving through life’s demands, and you need shoes that keep up without the hassle of endless online returns. Our Walk Fit process is tailored for you. We focus on comfort and durability, ensuring your footwear supports your busy days, from work to sunset strolls with the pup.

The Life Fit: Crafted for Wisdom

You’ve walked a lifetime of paths—factory floors, copper mines, or ranches—putting your family and community first. Now, your feet deserve care. Whether you’re a grandparent savoring time with loved ones or a patient referred by your trusted foot doctor, our Life Fit process honors you. We prioritize comfort and support, addressing aches and joint pain with precision to keep you moving through life’s next chapter with ease.

At Forward Footwear and Fitness, we see you, we hear you, and we’re here to fit your unique journey.

Step into our Mesa store and experience the difference!

FEATURED BRANDS

Saucony ~ Altra ~ New Balance ~ Hoka ~ Brooks ~ Topo ~ ASICS ~ Birkenstock ~ Oofos ~ On

Our handpicked collection of athletic, recovery, casual, and lifestyle shoes is designed to prioritize your foot health without compromising on style. Each pair offers exceptional support, cushioning, and stability to enhance performance and comfort, whether you’re running trails, playing pickleball, walking city streets, standing for hours, or embracing an active lifestyle. From sleek, modern looks to vibrant, bold designs, our footwear ensures you look as good as you feel, tailored for runners, walkers, standers, and lifestyle enthusiasts alike.